Instead of trying to appeal to a general audience, you’re trying to get them to use your services based on where they are right now. Every time you add an inbound link that is relevant, you are solidifying your legitimacy with Google. The common ways people will use your site when using a mobile device is to find your location, view contact information, and see reviews. Every page created on your site is a new opportunity to increase your chances of showing up in the search engine results pages or SERPS. With the popularity of social media, Google considers the content shared on social media sites more important now than ever before.
They consistently went above to improve our website every month we worked with them. Their team put in far more work than required by their contract to ensure that they delivered the highest quality product possible. A lot of SEO companies are going to say whatever they can to get you to sign and commit to them, they were never pushy and simply let their work speak for themselves.
Other major ranking factors for local search results include Google My Business signals (25.12%), link signals (16.53%), on-page (13.82%), and citation signals (10.82%). One of the most popular local SEO tools offered by Yext is the Knowledge Manager. It is the single source of answers to the most common questions about your business. This includes store hours, staff details, promotions, and locations. Also, with Yext pages, you will have an easy system to update listings and ensure that they have accurate information.
Digital Marketing as the Queen of Local SEO, you can find her speaking nationally on local SEO and search strategies. Tell us where you’d like to be found in local Google search results, and we’ll tell you how to get there. Our approach uses on-going analysis & refinement to understand why your local competition ranks and how to beat them.
So having plenty of authentic reviews, particularly positive ones, could work wonders to boost your visibility in local search in addition to enhancing your reputation. That means you need to work towards collecting more authentic customer reviews for your business. The snack pack results follow, appearing in a box that highlights the top three business listings related to that particular search. This shows up more prominently than organic local search results, which means there’s a better chance of visibility if you get featured in the snack pack. Local search engine optimization is the practice of enhancing the online visibility of a local business, as well as ensuring the business website earns more clicks and conversions. There are local SEO tools you can use to monitor how you’re doing, as well as a number of tactics to learn about.