How to Get More Google Reviews for New Businesses

Google reviews are an invaluable asset to your online reputation. Not only do they help you rank higher in search engine results, but they also play a major role in driving sales and referrals.

Reviews from satisfied customers can increase trust with potential buyers and provide social proof for new visitors looking to learn more about your business.

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But getting those initial reviews can be tough when you’re just starting out – that’s why we’ve put together this guide of five tips to help you get more Google reviews for your new business!

1. Claim and Optimize Your Google My Business Profile

The first step to getting more Google reviews is to claim and optimize your business listing on Google My Business (GMB). This is a free tool provided by Google that allows you to manage how your business appears in search results and on Google Maps.

By claiming your GMB profile, you can ensure that all of your business information is accurate and up-to-date. This includes your address, phone number, website, hours of operation, and more.

An optimized GMB profile also allows you to add photos and videos of your business, which can make it more enticing for potential customers. Plus, having an active GMB profile can improve your local search rankings.

2. Ask for Reviews

It may seem obvious, but sometimes all you need to do is simply ask for reviews from your satisfied customers. However, it’s important to be strategic in how and when you ask for reviews.

For example, after a customer has made a purchase or used your services, consider sending them a follow-up email thanking them for their business and kindly asking if they would be willing to leave a review. You can also use a review generation software to make review generation quicker. 

You can also include a direct link to your GMB profile in the email to make it easy for them to leave a review. Additionally, you can ask for reviews in-person or through social media channels.

3. Incentivize Reviews

Offering some type of incentive for leaving a review can also be a great way to encourage more reviews. This could be a discount on their next purchase, a free gift or service, or even just a sincere thank you.

Just be sure to follow Google’s guidelines regarding incentives for reviews – they should not be biased and should not influence the content of the review.

4. Respond to Reviews

When it comes to online reviews, it’s important to remember that it’s not just about getting positive ones. Rize Reviews Widget added that responding to both positive and negative reviews shows that you value your customers’ feedback and are actively working to improve their experience.

For positive reviews, a simple thank you can go a long way. And for negative reviews, take the time to address any concerns or issues mentioned. This not only shows the reviewer that their feedback is taken seriously, but it also shows potential customers that you are committed to providing excellent customer service.

5. Provide an Excellent Customer Experience

Ultimately, the best way to get more Google reviews is to provide an exceptional customer experience. If your customers are happy with their experience, they will be more likely to leave a positive review without any extra prompting.

Focus on providing high-quality products or services, excellent customer service, and going above and beyond for your customers. This will not only lead to more reviews, but also help you build a loyal customer base.


Getting more Google reviews may seem like an uphill battle for new businesses, but by following these tips and consistently providing a great customer experience, you can start building a strong online reputation.

Remember to claim and optimize your GMB profile, ask for reviews, incentivize when appropriate, respond to reviews, and focus on providing an excellent customer experience. With time, patience, and dedication, you’ll start seeing those Google reviews roll in and your business grow! So get out there and start asking for those reviews – your future customers will thank you.